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Sales Director

Department: Sales and Marketing
Location: Williamsburg, VA

Join Vacatia and Lead High-Performing Sales Teams in Vacation Ownership

Vacatia is seeking an experienced, motivated, and results-driven Director of Sales (Mainline) to lead our dynamic sales organization within a fast-paced resort environment. This leadership role is ideal for a proven sales professional who thrives on coaching teams, driving revenue growth, and delivering exceptional guest experiences.

As the Director of Sales (Mainline), you will play a critical role in developing top-performing sales talent, maximizing sales production, and actively participating in the sales process through tours and sales takeovers. If you are passionate about leadership, hospitality, customer engagement, and vacation ownership sales, we want to hear from you.

What You’ll Do:

Lead & Develop Sales Teams

  • Inspire, coach, and mentor sales representatives to exceed performance goals.
  • Conduct daily sales meetings, trainings, and motivational sessions.
  • Foster a positive, high-energy, customer-focused sales culture.

Drive Sales Performance

  • Monitor daily production, sales metrics, and team effectiveness.
  • Analyze inventory and financial sales data to maximize profitability.
  • Support sales representatives through active sales takeovers (T/O).

Engage with Prospective Owners

  • Conduct resort tours and present vacation ownership opportunities.
  • Deliver exceptional guest experiences throughout the sales process.
  • Handle customer questions and concerns with professionalism and confidence.

Recruit & Train Talent

  • Recruit, onboard, and train new sales professionals.
  • Develop team members through continuous coaching and performance management.

What We’re Looking For:

Required Qualifications

  • 3+ years Sales Manager and up leadership experience on the Mainline/Frontline in the Timeshare industry.
  • Strong communication, coaching, and motivational skills
  • Must be able to lead, train, and develop a team
  • Ability to work weekends, holidays, and flexible schedules
  • Ability to conduct multiple resort tours daily

Preferred Qualifications

  • Proven stats as a leader overseeing the Mainline
  • Bilingual in English and Spanish

Why Join Vacatia?

  • Competitive compensation and performance incentives
  • Opportunity to lead and grow high-performing teams
  • Dynamic resort and hospitality environment
  • Career advancement opportunities within a growing organization
  • Collaborative and energetic company culture

Apply Today

If you are a passionate sales leader who thrives in hospitality and vacation ownership sales, we encourage you to apply and become part of the Vacatia team.

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